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Research papers

Efficient consumer response

The purpose of this presentation is to discuss a new movement that will affect consumers world-wide in the next few years. It is an area where research is at the very heart of decision making in companies. This movement is called Efficient Consumer...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James Rose
Company: Nielsen
June 15, 1994
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Citation

Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/efficient-consumer-response